CHANGE MANAGEMENT
Empowering organizations to confidently navigate impactful change

Embark on a transformative journey with Catalyst Collective Initiatives (CCI), leveraging over 30 years of expertise in strategic communications initiatives that drive organizational change. With a track record across various sectors, CCI aligns strategic goals with effective communication strategies for impactful change.

CCI's approach to change management is holistic and data-driven, focusing on developing customized marketing strategies, media training, and influential content that resonates with stakeholders, fostering alignment and celebration of change within organizations.

Navigating Change
Insightful Perspectives: Explore CCI's Engaging Case Studies

VIRGINIA COMMONWEALTH UNIVERSITY SCHOOL OF THE ARTS IN QATAR - 20TH ANNIVERSARY CELEBRATION

  • Situation Analysis: Tasked with organizing the 20th-anniversary events for Virginia Commonwealth University School of the Arts in Qatar.

  • Strategy & Implementation: Despite limited resources, our team successfully developed, designed, and implemented the anniversary events, including a gala, historic video, book, and commencement event.

  • Results: The anniversary program was a major success, garnering significant media coverage and increasing public awareness of the university's international program by 70%.

VIRGINIA TECH - COMMUNICATING TO DIVERSE AUDIENCES FOR INCLUSIVITY

  • Situation Analysis: Led the development of a program titled "Communicating to Diverse Audiences for Inclusivity" for Virginia Tech's Office for Inclusion & Diversity to support its commitment to InclusiveVT.

  • Strategy & Implementation: The program, spearheaded by Hallema Sharif, provided department-wide training and one-on-one sessions to address accessibility issues, inclusive messaging, and branding.

  • Results: Successfully ensured that websites, messaging, and marketing materials were inclusive, aligning with the university's equity and inclusion goals.

THURGOOD MARSHALL COLLEGE FUND REBRANDING

  • Situation Analysis: Played a pivotal role in initiatives to increase visibility for the Thurgood Marshall College Fund (TMCF) amidst low name recognition.

  • Strategy & Implementation: In preparation for TMCF's 25th anniversary, collaborated with a renowned PR firm to rebrand the organization, resulting in a new tagline and logo modifications.

  • Results: The new brand, "Where Education Pays Off," signified TMCF's commitment to education and yielded positive results, positioning the organization for continued success.

AMERICAN LUNG ASSOCIATION TOOLKIT DEVELOPMENT

  • Situation Analysis: Provided comprehensive toolkits to the American Lung Association for clear messaging, crisis navigation, and alignment with signature programs.

  • Strategy & Implementation: Curated toolkits included professional development training on presenting and connecting with the press, supporting the association's initiatives.

  • Results: Empowered staff to effectively communicate with diverse audiences, navigate crises, and ensure alignment with programs, enhancing overall messaging and impact

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